Today's Tidbit: 1970 Oklahoma Coaching Staff and Values

Looking toward the 1970 season, the Oklahoma Sooners were coming off a disappointing and injury-plagued 6-4 year in Chuck Fairbanks' third season at the helm, though Steve Owens winning the Heisman Trophy brightened their perspective. The poor record reinforced the Sooners’ need to recruit successfully and to assist, they developed a brochure, Sports At Oklahoma, that informed prospects of the virtues of attending and playing for the University of Oklahoma.

The forty-page booklet focuses on football while devoting a few pages to other sports in Norman. The contents include Oklahoma's values (don't laugh), facilities, coaching staff, and program credentials or brag sheets (e.g., titles, All-Americans). With too much content to cover in one Tidbit, we will focus on the coaching staff and values pages today and cover other topics in the future.

The Sooners had a strong staff, as might be expected at a football blue blood, but it proved even better than expected. Let's review the members of the 1970 staff and see what became of them, several of which were involved in scandals beyond those occurring at Oklahoma.