Today's Tidbit... A 1940 Riddell Brochure

This morning, I found a fun 6-page Riddell brochure from October 1940 in the mailbox. I'll review the pages in order other than page 2 since I'm saving the best for last.

You wouldn't think a company building a broader product line would have cleats on page 1 of their brochure, but Riddell's first products were football and track cleats, and it appears they did not want to stray too far from home.

The special notice to coaches is interesting since it tells coaches to look for the Riddell name perforated into the top of the shoe tongues. Of course, this was before brand logos dominated shoe styling, and football shoes came in colors other than black.