Today's Tidbit... Football Advertising Postcards and Time Travel

Since football began, advertisers have linked their brands to the game via commercials, program advertisements, naming rights, and postcards. Early advertisers did not need football to have a connection to their brand to think their business would benefit from the gridiron’s glow. The Frank H. Stewart Electric Company of Philadelphia believed a pretty girl wearing a football jersey and holding the blimp-like ball of the day would help sell light bulbs. Maybe it did.

However, the automotive business soon realized that most folks making decisions about buying and maintaining cars had one thing in common.