This article appeared on Uni Watch a few days ago. Read it here if you did not get a chance to check it out previously.
Over the last year or two, I've acquired a variety of composite football schedules from the 1920s and beyond. The brochures typically provide summary information and list the season schedules for all the NFL, NCAA, or a particular conference's teams for that season. Retailers selling gasoline, auto parts, alcohol, or other products stereotypically purchased by the man of the house gave away the schedules, hoping customers found them handy and would buy more products. The connection between the product and football was often tenuous, though the connection between football and alcohol consumption was tighter than most.