Today's Tidbit... Football, Corn Flakes, and Big Band Music
To align its products with the healthy, All-American lifestyle, Kellogg’s promoted college sports in the 1930s. Among their sponsorships was Kellogg's College Prom Night, a coast-to-coast NBC radio show on Friday nights in 1935 and 1936. It mixed Big Band music and college sports in a big 'ol cereal bowl.
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