Logos on the side of helmets have been the norm since Fred Gehrke painted horns on the Los Angeles Rams' helmets in 1948, but logos on the front and back of helmets preceded the Rams' horns.
Besides a 12-year stretch during Buddy Teevens' first coaching tenure at Dartmouth, the Big Green have worn a "D" on the front of their helmets since 1965.
Besides a 12-year stretch during Buddy Teevens' first coaching tenure at Dartmouth, the Big Green have worn a "D" on the front of their helmets since 1965.
https://i.ebayimg.com/images/g/DEEAAOSwwhZj7Nmp/s-l500.jpg
Oregon has worn an "O" on the back of their helmets at various times since 2011.
https://duckswire.usatoday.com/wp-content/uploads/sites/101/2022/05/USATSI_6716556-1.jpg?resize=1024,641
UW-Whitewater wore a "W" on the back of their helmets in 2013
https://www.ncaa.com/_flysystem/public-s3/styles/large_16x9/public-s3/media/wisconsin-whitewater-121913.jpg?itok=WNZNgO8L