Today's Tidbit... It's A Trap

Standard Oil service stations began distributing the Atlas tire brand in 1935, and a great way to promote the tire brand and 38,000 service stations was through giveaway football handbooks. The official guide of the American Football Coaches Association, Atlas’ 1947 handbook, was a real humdinger.

The handbook included the 1947 schedules and 1946 results for 200+ teams, the projected top teams by conference, past bowl game results, and more. Part of the more were play diagrams and explanations submitted by coaches nationwide.