Those who designed, produced, and mailed the ticket brochure touting Syracuse's 1940 game with Northwestern had no idea the game would be a watershed moment in football equipment history. Syracuse opened their season the previous week, downing Clarkson 33-0, but the matchup was Northwestern's first, and that made all the difference.
The brochure promoted the Northwestern game and the rest of Syracuse's eight-game schedule, which included two home games, a three-game road loop, and three more home games, all played without leaving the state.