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Jeff's avatar

According to the historical Consumer Price Index, $10 in September 1953 is equivalent to $119 today. So you had to stock up on quite a few groceries to get the free ticket.

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Football Archaeology's avatar

Good point. I have used the historical CPI in other writings, but didn't think about it in this case.

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Sports Dispatch's avatar

Nice story, it is great hear about innovative people that surround football, whether playing, coaching, or contributing in other ways. Brilliant marketing

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