College football games televised in prime time used to mean something, but it's just not that big of a deal anymore. Sure, playing in the featured game on Saturday night on ABC, NBC, Fox, or ESPN has some luster. It generates enough viewership to provide billions of television dollars to college football programs, but the exclusivity and focus are gone. Back in the day, when they broadcast only one or two games per week, everyone watching football tuned into the same game. It made for a shared national experience among sports fans.