Today's Tidbit... 1940+ Advertising Premium Football Art
Yesterday’s Tidbit looked at Pre-1940 Advertising Premium Football Art, so we continue today with the art that followed.
Hires Root Beer opens our 1940+ review with covers for 1940 and 1941. The 1940 front cover is standard fare, and the back cover shows an armchair quarterback knocking back a Hires while listening to the game. The 1941 front cover has a great perspective of a radio announcer calling the game and knocking one back a Hires, while honoring those enlisting in those pre-Pearl Harbor days.
The 1952 Richfield Gasoline Dealer brochure has a great overall look and includes a photograph as part of its image. The demise of illustrations for magazines, game programs, and other printed covers came as printing technologies allowed photographs to be printed cheaply.
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