Football Archaeology

Football Archaeology

Share this post

Football Archaeology
Football Archaeology
Today's Tidbit... 1940 Lon Keller Program Covers
Copy link
Facebook
Email
Notes
More
Tidbits (Paid)

Today's Tidbit... 1940 Lon Keller Program Covers

Football Archaeology's avatar
Football Archaeology
Feb 02, 2024
∙ Paid
4

Share this post

Football Archaeology
Football Archaeology
Today's Tidbit... 1940 Lon Keller Program Covers
Copy link
Facebook
Email
Notes
More
1
1
Share

I wrote about Lon Keller and his role in developing football program art and added another story after acquiring a catalog of his football and other sports posters. I recently picked up a circa 1940 catalog offering his program artwork.

XX1940 Don Spencer Progam Cover Catalog, p. 1 Cover

If you want to understand Lon Keller's position in the pantheon of football cover artists, check out the first article mentioned above since I will not repeat it here. Nevertheless, below are five blank covers from the catalog paired with covers found in the wild during the 1940, 1941, and 1942 seasons.

The first image is a classic passer preparing to throw. Since the image is from 1941, he probably played halfback or fullback rather than quarterback, but the Cottom Bowl liked it enough to use it for their cover.

This cover mixes artwork and photography, a new process at the time. The player looks more like he played for Chicago’s team -Northwestern- rather than the Bears or Cardinals.

Keep reading with a 7-day free trial

Subscribe to Football Archaeology to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Timothy P. Brown
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More